La Posada en el Potrero Chico: 130,011 customer messages handled and 5,303 contacts at booking stage
- Client
- La Posada en el Potrero Chico
- Industry
- Hotel and tourism
- Product
- Personaizit
- In production since
- April 2025
- Channels
- Instagram, Messenger and WhatsApp
Key numbers
What the data shows
49 s
Median AI reply time
130,011
Customer messages handled
5,303
Contacts reached the booking stage
23,197
Contacts handled since April 2025
48%
Of customer messages arrive after hours
84%
Of outgoing messages sent by the AI
The problem
Why they needed an agent
A hotel in a tourist destination receives inquiries from potential guests, mostly on Instagram and Messenger. With around 1,270 contacts a month, the volume is more than a small team can answer on time.
Close to half of the messages arrive after hours.
The solution
What Personaizit does
Personaizit placed an AI agent on Instagram, Messenger and WhatsApp. The agent answers questions about the place and the stay and guides the contact to the booking stage.
The posada team handles the cases that need a person and follows up on bookings.
Results
Results in numbers
- Median AI reply time of 49 s; 99.9% of replies arrive in under 5 min.
- 130,011 customer messages handled and 23,197 contacts since April 2025; 6,521 contacts in the last 90 days.
- 48% of customer messages arrive after hours.
- The AI sends 84% of outgoing messages.
- 5,303 contacts reached the booking stage ("Reservando"); there are 711 booking records, 266 of them in the last 90 days.
Data as of October 9, 2026
Personaizit production data; excludes tests and sandbox. "Last 90 days" runs from July 11 to October 9, 2026.
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